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01 Our
DNA
Pants determine a woman's style and look.
REIKO was born from a desire to embody a life-style. The founders create each collection with passion, based on the belief that each piece should not simply be adopted, women must be able to make it theirs.
Their desire is to focus on pants and denim: REIKO proposes different ranges allowing to feel good. Pants structure the look and enhance the silhouette.
REIKO brings authenticity and sophistication to women's clothing through timeless yet resolutely modern apparel.
Thanks to their experience as trouser makers, the cuts are their signature.
THE CO-FOUNDERS
BRYAN & VELI 02
REIKO brand has two men to thank for its success: Bryan Assouline, emblematic of the hyperactive, determined Y generation.
Veli Weber, the discreetest entrepreneur you could imagine, a child of the seventies passionate about the second-hand clothes culture of the late 80s.
What they have in common is daring, creativity and determination to introduce an innovative business model on the women fashion market.
Their ambition: sharing their creations inspired by their travels. Tokyo, Los Angeles, London... During their stopovers, street looks inspire them: like REIKO , comfort and style co-exist.
Beyond a strong and long-standing friendship, they are determined to transmit not only a know-how: also a passion.
Two personalities,
two generations:
a combination based on complimentary.
03 KNOW
HOW
REIKO is a french brand dedicated to pants and denim for women, well-known for its wide range of cuts and washes.
Premium and innovative, the brand takes particular care in the quality to offer an exceptional experience. Comfortable, robust and accessible pieces.
A complete wardrobe between asserted femininity and 70's spirit: we modernize basics with subtle details, we enhance the style with strong pieces, dressed or androgynous.
A know-how: sublimate and structure women silhouette.
CHINO
Basic fit | Iconic style | Comfort
CARGO
Straight fit | Casual and elegant
CIGARETTE
Carrot fit | Comfort
WIDE
High-waist fit | Retro look | Wide bottom leg
SKINNY
Feminine cut | Structured look | Comfort
SLIM
Feminine cut | Structured look | Comfort
HIGHWAIST
High rise | Slender silhouette | Comfort
STRAIGHT
Straight leg | Comfort | Essential fit
FLARE
70's and retro spirit | Slender legs
MOM
90'S vibe | high waist | Casual look
BOYFRIEND
Basic cut | Comfort | Straight legs
04
Looking for the perfect pair of jeans?
Here, comfort and style are a sense of oneness. Our variety of fits is designed to fit every body type, whatever your needs or desires. Perfect fits, sublimated silhouettes: finding your ideal denim has never been easier or more pleasing.
Our
values
a cut for everyone
To suit all styles and morphologies, the collections present a wide choice of cuts, from the narrowest to the most casual. In addition to the must-haves, REIKO offers its interpretation of the most beautiful cuts of the moment.
Find yours
Premium quality
We attach as much importance to comfort of the fabric than its origin and its quality. REIKO offers innovative products that are pleasant to wear and meet the market's premium criteria. Our quest for quality and ethics is based on the origin of the materials and their European manufacture.
DURABILITY
From timeless styles that are not dependent on trends to the quality of our materials, we do everything possible to guarantee the durability of our collections. Pieces designed to last: they develop a patina over time and become more beautiful over the years.
NOUVEAU REGARD
Unable to ignore the social and environmental challenges accompanying its development, REIKO is committed to a policy oriented towards corporate-social and environmental responsibility, through a program called « NOUVEAU REGARD ». The project gave birth to a series of concrete commitments, in the short, medium and long term, based on a collective and global reflection, taking place at all levels of company.
Based on a collective and global reflection, declined at all levels of society.
Pieces designed to last: they get a patina over time and become more beautiful over the years.
See the collection
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